As you may have noticed, there is a ton of buzz out there about video search and marketing for video search engines, and there are a few posts out there with good information on how to upload your videos to these search engines, but most do not provide insight into the specific needs of SEO for video.
To ensure that your video gets seen and discovered on these search engines, it is important to first learn some of the technical aspects that are important to online video as well as search.
As with Search Engine Optimization for webpages and text content, keyword research is an important first step. Prior to optimizing your videos, you will want to obtain a keyword target list. There are however, some difference with regard to how users search for videos vs. website and webpages. Namely, most users include the word “video” when doing a search. Make sure that your keyword list contains several variations with the word video, Examples – car videos, car video, racing video, automotive videos, etc….
Once you are through with this, next step is to look across the top video search platforms having the highest performance in overall views, ratings, and latency. The only way to measure your success is to view count.
You should also keep a track of the audience already searching for your targeted terms. In case you fail to find the same, find the closest related terms being searched. In video search engine optimization user feedback plays a very vital role.
Studies show that people who regularly provide user feedback tend to take frequent action on your uploaded video. This even includes visits to your actual website and end-point conversions.
It is much easier to get your video optimized and seen on search engine results pages when you are choosing a theme that does not already exist in mass. Dont make the mistake of creating videos that repeat videos already out there. Instead, choose fresh ideas and find a “content space” for your theme/keyword.
Nobody is interested in watching long and boring videos. Shoot or create short clips from your longer version of the video. This will make your video more interesting and crispier. People usually like to watch short clips online ranging from 1-3 minutes, as they are short and takes less time to download.
With video SEO, it is also important to take advantage of the ability to brand your video using watermarks, logos, text, or any additional information that will get users back to your main destination. That is the beauty of video search engine optimization. It does and will drive traffic back to your website or business.
So if you wish to succeed in search engine optimization’s mad frenzy race, video search engine optimization is an incredible new way to get exposure, and you have the opportunity right now, to get in the ground floor.
