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Unprofitable websites are like bad investments that keep eating at your bottom line. But it doesn’t take a Harvard MBA to turn an unprofitable website into one that makes money. A profitable website is a busy website, one that is visited frequently and one that visitors want to return to again and again.
Without traffic, your website ends up in the Internet graveyard with all of the other has-been websites that were neglected by their owners. Generating traffic for your website should be your number one concern – and you should dedicate at least ninety percent of the time that you spend working on your website to doing just that. Let’s look at the top two ways that you can drive traffic to your website now.
Mega Traffic Generation Method: Article Marketing
The number one way to drive visitors to your website is through article marketing and article submissions (both on-site and off). There are lots of article submissions sites (like Ezine, for instance) that allow you to submit a number of articles without any cost (subject to editorial guidelines). Useful and meaningful content that is relevant to your niche markets interests and needs is a sure-fire way to get them to the article to read it. Then “presto” – the reader of your article becomes intrigued with what you have written enough to click on your link in the “resource box” – and then “bingo” they are visiting your site. It’s that simple.
Continue reading Top Two Ways to Drive Traffic to Your Website NOW »
Have you been trying each and every trick of SEO that you can possibly think of yet you still lack seeing your name on the first page of Google rankings? You are probably to the point to where you are just completely ready to give up and call it quits. You think you can’t do it. Well, prior to quitting, try one last thing – article marketing!
Completely clueless about article marketing? Never fret, article marketing consists of writing original and unique content and submitting those articles to numerous article directories online. This is something that has been around for quite some time now; however, many internet entrepreneurs aren’t aware of the concept. Marketer after marketer has been gaining tons of exposure by creating content and distributing that content in magazines, newsletters, and other areas of interest.
Normally, the process is quite simple and goes the exact same way for everyone. First, you’ll create an original piece of content and submit it to an editor for review. If this content is appropriate for publishing, the editor will then distribute it, which allows you to get some publicity!
Continue reading The Art of Article Marketing »
Chances are that you have already implemented some strategies to generate traffic to your website, but if you’re not getting the volume of traffic that you had anticipated, you may be considering bringing in a “hired gun” (an expert) to boost your numbers. Before you take that plunge, let’s look at some of the reasons that you might not be getting as many visitors to your website as you’d like.
Marketing Plan – Have you Got One?
Marketing is a time-consumptive activity – that’s a given. However, if you want traffic, you’re going to have to work for it. Unlike the movie Field of Dreams, the “if we build it they will come” mentality will get you basically nowhere when it comes to traffic generation for your website. There are literally billions of websites on the Internet, so there’s a slim chance anyone will find yours unless you tell them about it – or have great SEO skills and tons of quality backlinks to support your wishes.
If traffic isn’t coming – drag them in! Your marketing plan should have sound lines of attack that will keep a steady flow of traffic coming your way. A good marketing campaign might include PPC campaigns, email marketing, article marketing, social networking, and more.
Continue reading Traffic Generation – Is it Time for a Hired Gun? »
If you are an email marketer, nothing is more important to you than your sender reputation. One way that you can ensure that your sender reputation remains unstained by the big ISPs is to always use a permission-based double opt-in mailing list for all of your campaigns. Using a double opt-in affords you some extra protection against getting marked as “spam” – which is detrimental to not only your sender reputation but also your response rate. Besides – double opt-in leads are much higher quality leads than other types because the subscriber has went an extra step by verifying their interest in what you have to offer.
Why Double Opt-In?
The difference between a single (regular) opt-in and a double opt-in is the difference between hamburger and steak – figuratively speaking, of course. A single opt-in only requires that the prospect (usually a visitor to your website) gives their first name, last name, and primary email address when signing up for a newsletter, requesting a special offer or promo item, or registering for your site. Typically, a single opt-in is automatically confirmed in your database, without verification of any information that has been transmitted.
Continue reading Why You Should Use Double Opt-In Permission-Based Lists »
For a quick and easy access of a website to online users and browsers, it needs to have a dependable web host. In the current time, there are various web servers with different specification in the web hosting market. These various web servers offer different quality of services to its clients. Thus, one must ensure in which company to avail web hosting from.
According to Netcraft, a company devoted to keeping a statistic of web servers and platforms in the Internet, the most popular platforms and web servers are Window NT running on Internet Information Server (IIS) and UNIX and Linux that runs in the Apache server.
Other web servers on the Netcraft listings include iPlanet, WebLogic, Sun ONE and many more. The first two that was mentioned a while ago, Apache has the widespread popularity of almost 60 % of the market share and Microsoft ISS has 30 %. Therefore, there is a high possibility to find either one of these platforms are supported by many of the web host providers.
The operating system is a major program in a computer that needs to be installed before it can function. Some of the most popular operating systems of today are the Microsoft Windows operating systems such as the Windows 98, Windows 2000 and Windows XP. Similarly, web servers need an operating system for them to function. Different web servers run in different types of operating systems or platforms. The most common platform is UNIX that comes in different kinds that are usually used by web servers. This includes FreeBSD, NetBSD, Linux and OpenBSD. Other platforms that have also gained the confidence of web host providers are Microsoft Windows Server 2003 and Windows 2000.
Continue reading How To Choose a Web Host And Web Server Platform »
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