Using Twitter for Marketing

Twitter has developed into more than just an instant messaging service. Being a social networking site, it has become an ideal customer service tool. As communications is a key feature, marketing products and services via twitter could be the secret to a marketer’s success. With viral marketing being the buzzword in marketing circles, [...]

The Habits Of Effective Twitterers And Their Marketing Techniques

You could be Twitting for a while, but as a marketer, you would want better results in the least possible time. Quick thinking marketers execute or change strategies through following various leads. Like every other medium, Twitter also has its fair share of etiquette that needs to be followed. Being a social site, it is [...]

What is SMO ?

The term Social Media Optimization was coined by Rohit Bhargava. It denotes various means of generating public opinion through use of social media like online communities, websites and various other medium of communication over internet. This process is similar to Search Engine Optimization. SMO is similar to viral marketing in technique and results.