The term Social Media Optimization was coined by Rohit Bhargava. It denotes various means of generating public opinion through use of social media like online communities, websites and various other medium of communication over internet. This process is similar to Search Engine Optimization. SMO is similar to viral marketing in technique and results.
SMO is useful to drive people to a website and can make or mar an idea. Popularity over internet is very crucial for any venture on internet and SMO just like SEO helps gain top positions. As indicated by Rohit, there are six primary rules to generate SMO buzz. They are:
- Increase your link ability
- Make tagging and bookmaking easy
- Reward inbound links
- Help your content travel
- Encourage the mash up
- Get communities connected
Continue reading What is SMO ? »
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