Seo & Blogging » Traffic Building

Using Twitter for Marketing

Seo Blog Tips — Thu, 17 Feb 2011 10:45:40 +0000

Twitter has developed into more than just an instant messaging service. Being a social networking site, it has become an ideal customer service tool. As communications is a key feature, marketing products and services via twitter could be the secret to a marketer’s success. With viral marketing being the buzzword in marketing circles, Twitter can be exploited to its full potential as a viral marketing tool. The very viral nature of Twitter makes it an ideal tool to use.

The benefits

An increasing number of businesses have turned to Twitter for marketing support. Large corporations like Intel, and Amazon also send tweets to engage with other users and monitor conversations about their products. The notion of getting, and staying involved, with clients can be better fulfilled by using twitter. Promoting deals and discounts can be easily achieved in a couple of tweets. Since tweeters are allowed to re-tweet, your network can grow phenomenally in a couple of tweets so each time you need to put out some ‘breaking’ news about your product or service, you can be sure it will reach a large following. Responding to queries and monitoring requests is easily accomplished with Twitter. Customers appreciate early responses to their issues and this helps in relationship building and is a great way to lend credibility to your brand.

Starting to twit

Many have not been sold on the idea of Twitter being used as a marketing tool. However, over time, you will realize that it has some value, not only for marketing but PR as well. For a start, sign up and create a profile. Once you are through with this, get down to writing some updates about your product or service. You need to do that within 140 characters. You don’t need to be Tennyson or a Wordsworth, just be clear and brief. A link to your message will get tweeters interested in your product. If your link has a long URL, it won’t leave much space for your message. The best thing is to use www.tinyURL.com to shorten the link. This works well with Twitter.

Make friends and create a following

Making friends on Twitter will help you gather a large following. You will come across a Twitter box on blogs, Facebook profiles, and a host of other sites. Click on the box to view the profile of the user and then click on the ‘Follow’ button. This will add you to his list of followers, who in turn will reciprocate and follow you back. What a great way to increase your network!

PR at work

What people say about you, your company, or brand is important. Twitterers, i.e. people that tweet, will definitely tweet about your company or product. It is easy to monitor their conversations even if you aren’t a follower yet. Twitter’s search engine will help you to bring up a list of conversations about your product or service. You can start following all the people talking about you and start to follow them too.

To conclude, it is all a matter of testing the waters with Twitter. Several successful Twitterers use it for marketing themselves, their products, or services. The potential is huge and is definitely worth a shot. Many people say, ‘Twitter is what you make of it’. So go ahead and make a marketing success out of it.

The Habits Of Effective Twitterers And Their Marketing Techniques

Seo Blog Tips — Fri, 11 Feb 2011 06:45:08 +0000

You could be Twitting for a while, but as a marketer, you would want better results in the least possible time. Quick thinking marketers execute or change strategies through following various leads. Like every other medium, Twitter also has its fair share of etiquette that needs to be followed. Being a social site, it is all about interaction.

The first thing is to find contacts that aren’t using Twitter. You can find and invite new contacts so that you can start following them and they in turn start to follow you. Building this list of followers is crucial to your marketing endeavor. Find Twitter users and start to follow them too. This will be the perfect start to a well developed network of followers.

The first good habit is to pay attention to what other Twitters are saying. In turn, you can answer them if they have any queries. This is the perfect way to build a relationship with your followers. Moreover, this will prompt them to start re-tweeting for you. Remember, unless you prove to be worth it, followers will begin to stop following you.

Don’t be selfish. Marketing doesn’t include only you. Build the respect of your followers by promoting your competitors too. This way you also get to know what they are doing and even alter your marketing strategies accordingly.

Another secret is to keep tweeting. Make sure it is valuable though. Pass on interesting news items, short tips, amusing anecdotes, and any useful information. It doesn’t only have to be about you, your product, or your service. Since regular tweeting is a good habit, make sure your content contains a variety of issues. Don’t hesitate to pass on videos, pictures, and links that may interest followers. They will definitely pay you back in a positive way.

Conduct frequent ‘polls’, ask for suggestions, and initiate healthy conversations with your followers. You will be amazed at the feedback you will receive. Speaking of frequency, don’t make the mistake of overdoing it. Just the right amount of twitting will be enough.

Stay far away from slander and speaking ill about your competitors. Followers will soon think of you as a cheapskate marketer looking to make a fast buck and bump you off their list. ‘Unfollowing’ on Twitter is as easy an option as ‘follow’.

To maximize your marketing potential, use plug-ins or websites that support Twitter. Sites like Facebook, Squidoo, and WordPress all Twitter users to import their account to their websites. Visitors will be automatically guided to your Twitter feed. This gives you the extra exposure you need and is a great way to increase your network.

You can use the Direct Messages option for people you follow. This is the best way to get to know your customers on a more personal level, be it only for professional reasons though. Customers may thank you or even let you know what they have to say about your product. Trust me! These are some of the good habits you ought to instill on your journey with Twitter. This will definitely enrich your marketing experience.

Good Content can Help You Receive unique Visitors

Seo Blog Tips — Thu, 25 Feb 2010 14:03:25 +0000

If you have web site / web page you must always be looking for ways to drive more and more users to your site. But getting your site up in search engine ranking with millions of site competing with you is always difficult. But if you think you can achieve that by investing lot of money to Pay per Click programs, you are wrong, you can do that in cheaper way as well.

Here we will tell you how to achieve that without investing thousands of $$$. The best way to achieve that is to invest in content instead of paying for PPC, Content is much cheaper that PPC and provide you permanent ranking is Search engines which can drive tons of users to your site. We will describe here how to attract more users by using content for your website.

Another popular myth is using Meta tag is one way to receive visitors from search engine, this was true sometime back but not anymore. Meta tags must be used, but they do not pull visitors from search engine. But Content do that, more content unique and fresh you have more chances that visitors will come to your site looking for interesting topics.

Make sure that you mark your topic a number of times on the web page. Don;t do that in such a manner that it look bad but it should appear naturally and at least 3-4 time per page. Also your content must be of good quality, bad content with spelling mistakes and bad grammar can be bad for your site in long term as no user will like to visit your site agian in future. If you mention your keyword too much in your content it might result in sandboxing by google.

Always try to show your content on single page, multiple page content does not look good from search engine point of view.Number of such article depends on the kind of site you have. if your keyword has less competition you can work well with 8-10 articles but for heavily loaded market you need more pages. 100-200 articles can help you reach on top of search engine ranking. it always depends on how tough competition is ?

Now you must be thinking that it is quite tough but in reality it is not that tough. Just do 1-2 articles everyday and then see the results in search engine ranking after 1 month you will feel the difference. To generate fresh content for your search engine ranking take help of search engine itself… this is really working method just try once and if you don;t get success let us know ….