Why Double Opt-In?

The difference between a single (regular) opt-in and a double opt-in is the difference between hamburger and steak – figuratively speaking, of course.  A single opt-in only requires that the prospect (usually a visitor to your website) gives their first name, last name, and primary email address when signing up for a newsletter, requesting a special offer or promo item, or registering for your site. Typically, a single opt-in is automatically confirmed in your database, without verification of any information that has been transmitted.

Single opt-ins often consist of erroneous information that can dramatically affect your bounce rate, the number of times your messages get marked as “spam” (and thus sender reputation) and the overall success of your campaign in general.  Why is this? Because many people want the reward you’re giving (oftentimes to receive a special report, an E-book, or some other type of premium that you are offering as an incentive for the visitor to give you their information) – but they do not want to receive emails from your organization or business.  With the double opt-in, however, the subscriber is required to click a link that is contained in a message sent to their email address – which confirms their interest.

How Double Opt-in Works

Double opt-ins are simple – and effective.  Visitors or prospects simply fill in their first name and primary email address on your opt-in or squeeze page.  You can set your auto-responder program to automatically generate an email to their email address that requests them to confirm their subscription, membership, or interest in an offer.  While they are still on your site (opting in) they will be directed to a “thank you” page where they will be requested to check their email.  Once the link in the message is clicked, the subscriber is brought back to another page where they can receive their promo item or be thanked for subscribing.

Double opt-ins give you an added layer of protection against spam complaints and also give you a better list of prospects for your campaigns.  If you’re not using permission-based emails (at least a single opt-in), you will never fully realize your potential as an email marketer.

EMail Marketing is a must for every business. Since starting to use email marketing, our profits have jumped and our subscriber list grows daily. EMail marketing is the perfect addition to every business since it gives an additional source of income to your business. Easy, powerful and fully legal, email marketing is a great addition to every business

There is no better way to advertise you services, products and business than through email marketing. This is the “shot in the arm” that your business needs. The basic idea behind email marketing is to have people give you their email address and any other pertinent information that you may need so that you will be able to send them information about your business. Perhaps you want to make the public aware of your business by way of a report concerning your product or service or a coupon that will entice the client to come into your store to use and to spend more money. It would be good to have an autoresponder so that your clients information can be programmed into the system. Then, at certain times of the year emails are sent out about certain interests that your clients have.

Email marketing is legal if you do when you follow simple rules. The key is to get a person to voluntarily release their contact information to you with the knowledge that they will be receiving information from you via email on subjects you describe. As long as you dont abuse that trust and privilege, you can continue to send emails to that person for as long as you like on the subject matter you have agreed to.

Every business should use an email marketing strategy. If you have products or services to sell to people more than the one time the get in contact with you, you should strive to get their email address and name and permission to send them your information. This way, you can send out special offers, product information, company information, news, etc. as you agree to and get more potential sales. Realtors, barbers and hair salons, product stores (Walmart, Target, etc.), restaurants and more. Every small business can use email marketing successfully.

Your own email marketing campaigns benefits are huge:

When you obtain a customer list, communicate with your clients instantly

Extra cash from special offers you make without added marketing expense

Extra cash from special offers you make without added marketing expense

Clear excess inventory with “Special Sales”

Remember birthdays or other holidays with specials

An email marketing strategy is easy for you to use as well as for your clients/prospects

Make sales without prospects coming to your store

Make sales without prospects coming to your store

It is fairly easy to set up an email marketing campaign. You should first get a reliable autoresponder. Second of all, write a series of emails thanking your prospects for the chance of opting into your email program. Then you want to pass on to your clients the benefits that you promised to give them which include discounts, coupons, information reports, etc. Third, you want to continually try to get more and more prospects to opt into your marketing system. Last of all, you want to continue to send offers to your prospects about your businesss products and services. Your list will become another set of customers for you. As your subscriber list goes, so will your sales begin to skyrocket!

If you want to obtain more information as to how to set up and run an automated email marketing strategy for your business, take a look at the website below.

If you are serious about increasing your subscriber database, you need follow up auto responders. Below are variety of ways to increase your customer base with proper auto responder use:

1. Providing a free course through email is a great way to capture your prospects name and email address for future follow-up as well as pre-sell your product, program or service for future sales.

2. Give your prospects a sample of your e-book, course, software, membership, etc. You can also use autoresponder series to include links to your products or affiliate websites.

3. Publish ezine as broadcasts or load them on specific date so your software send your ezine on the day you have scheduled it. That is the beauty of automation!

4. Delivering brief sample issues of your ezine will help you to increase the number of visitors that subscribe to your publication. This will show them firsthand the valuable content that they can expect from subscribing to your ezine.

5. Publish an article announcement list that announces when you’ve written a new article or articles. This will help you to get your articles published more often and increase traffic to your site.