If you are an email marketer, nothing is more important to you than your sender reputation. One way that you can ensure that your sender reputation remains unstained by the big ISPs is to always use a permission-based double opt-in mailing list for all of your campaigns. Using a double opt-in affords you some extra protection against getting marked as “spam” – which is detrimental to not only your sender reputation but also your response rate. Besides – double opt-in leads are much higher quality leads than other types because the subscriber has went an extra step by verifying their interest in what you have to offer.
Why Double Opt-In?
The difference between a single (regular) opt-in and a double opt-in is the difference between hamburger and steak – figuratively speaking, of course. A single opt-in only requires that the prospect (usually a visitor to your website) gives their first name, last name, and primary email address when signing up for a newsletter, requesting a special offer or promo item, or registering for your site. Typically, a single opt-in is automatically confirmed in your database, without verification of any information that has been transmitted.
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